It faces no gaming taxes, since it is not treated as gambling,

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canadian goose jacket TOKYO (Reuters) Japan once booming pachinko industry, canada goose grappling with a graying customer base and the threat of new competition from Canada Goose Coats On Sale casinos, is adopting a softer Canada Goose Online touch and smoke free zones to lure a new generation of players, particularly women. canadian goose jacket

Visitors canada goose black friday sale play Pachinko at a Dynam pachinko parlour in Honjo, north of Tokyo August 4, 2014. REUTERS/Issei Kato

Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlors nation wide and one in thirteen people playing the game.

Canada Goose Parka But that figure is declining as the population shrinks and younger people prefer games on their Canada Goose sale mobile phones. Canada Goose Parka

cheap Canada Goose To try and reverse the trend, some pachinko operators uk canada goose have built spacious, airy parlors designed to attract more women and younger players to a pastime tarred Canada Goose Parka by its association in buy canada goose jacket the public mind with older and idle men given to chain smoking. cheap Canada Goose

canada goose Catering to different tastes to boost an industry that still sees some$185billion wagered annually, machines in pachinko parlors now feature anime characters, games and idols, ranging from all girl group AKB48 canadian goose jacket to Resident Evil, a video game blockbusterbyCapcom canada goose uk outlet Co that was made into a Hollywood film. canada goose

trying to change the image of pachinko as loud, smoke ridden and male dominated, Tomoko Murouchi, a spokeswoman forone of the largest operators, Dynam Japan Holdings.

Canada Goose Outlet Dynam, which has371pachinko parlors around Japan, is building new game centers with canada goose clearance sale higher ceilings, smoke free zones and ventilators, with dividers between machines for privacy. Canada Goose Outlet

Rival Maruhan Corp, Japan largest canada goose uk shop pachinko chain by money wagered, has tried opening buffets at parlors and promoting a new kind of pachinko, but has recently shifted canada goose coats on sale focus back to existing players, said spokesman Kenjiro Shimoda.

canada goose store People are seen through Canada Goose online windows at a Dynam pachinko parlour in Honjo, uk canada goose outlet north of Tokyo August 4, 2014. REUTERS/Issei Kato canada goose store

ALONE AND FOCUS More than half of Dynam Canada Goose Jackets customers are older than 50, with just 9 percent younger than 30. But the number of youthful players has almost doubled from 5 percent in 2006.

About 200 people queued at the recent grand opening of a Dynam parlor in Fuefuki city,100km (62 miles)westof Tokyo.

Canada Goose Jackets Although women make up just 27 percent of players at Dynam parlors, Marina Osada, a clerical worker,said she played pachinko three times a week, sometimes for the entire day when she was off work. Canada Goose Jackets

buy canada goose jacket still remember the day I hit canada goose store a jackpot and saw a very rare the buy canada goose jacket cheap best scene from the anime I was so happy, Osada, 21, who looks for machines that feature her favorite anime. buy canada goose jacket

canada goose clearance used to be just for men, but I like pachinko. I come alone, and just focus. canada goose clearance

Pachinko revenues are falling as Japan population ages.

canada goose deals Gross revenue has shrunk to19 trillion yen ($185.75 billion) from31 trillion over the past two decades, and the number of players halved between 2002 and 2012, research by investment bank Morgan Stanley shows. canada goose deals

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Part of the problem Canada Goose Outlet has been a 15 year economic slump just ending. Spending on all kinds of leisure has dropped by almost a cheap canada goose uk third over the past 20 years, but the number of players per machine has roughly halved since 2000 to stand at just over two in 2012, Morgan Stanley estimates.

Japan moves to legalize casino resorts could force pachinko out of the canada goose clearance gray canada goose coats zone where it has thrived canada goose online for decades. It faces no gaming taxes, since it is not treated as gambling, which is illegal, but is viewed instead as an amusement.

Pachinko began as a children toy in the 1920s, canada goose factory sale which gained popularity among adults after World War Two.

buy canada goose jacket cheap Machines spew out winnings in the form of small metal balls. Most players opt to swap winnings for cash, with 87 percent of players at Dynam going this route. buy canada goose jacket cheap

canada goose black friday sale Maruhan and Dynam have fared better than the rest of the industry, which is dominated by family owned firms. Maruhan annual canada goose uk black friday revenue after payouts was about 80 billion yen for the fiscal year that ended in March, up about 16 percent from 2012. For Dynam, revenue was flat over the same period. canada goose black friday sale

Canada Goose sale But even big operators face difficulties, one expert says. Canada Goose sale

canada goose coats year, fewer and fewer cheap Canada Goose people are playing pachinko, Tohru Okazaki, who has published five books on the industry. people are simply not playing. canada goose coats

canada goose coats on sale Young people stopped because payouts are smaller and they find it harder to borrow money, said Naomi Suzuki, whose family runs a chain of parlors in the Fukushima prefecture that was hit by the 2011 earthquake and the nuclear crisis that followed. canada goose coats on sale

years ago, pachinko parlors were full of young people, but now it mostly all middle aged and old people that come and play, said Suzuki. people have no money.

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